The Max Potential Summit, 2026
It is not a conference.
It is your positioning.
Three powerful days to Package, Price, and Profit so your business finally matches the value you deliver.
Event Dates: October 20 to 22, 2026
VIP Private Bonus Day: October 19, 2026
Location: Hub 757, 6801 Bridgeway Dr, Suffolk, VA 23435
Your Host
Dr. Dwight S. Riddick II
A Word From Your Host
The premier experience for coaches, speakers, entrepreneurs, and Kingdompreneurs ready to maximize their potential.
This is for the visionary who is done underselling their brilliance. Over three transformational days you will build the identity, infrastructure, and insight to lead a business that is both purpose aligned and profit ready, no matter what the market is doing.
Your next level is not about more hustle. It is about better packaging, pricing, and positioning.
The Live Event Experience of the Year
Package. Price. Profit.
Over three full days, you will get actionable, game changing content built for coaches, speakers, real estate agents, investors, entrepreneurs, and Kingdompreneurs. No theory. Only what works.
This will be a NO FLUFF, very interactive experience. You will build your business on the spot, surrounded by high achieving networking that pushes you to the next level.
Secure Your SeatBe Honest With Yourself
You have known for years you should be running a sustainable, profitable business.
And I bet if I took a look at your business, you already could be, except:
Your foundation is shaky. You keep pivoting your offer because you are comparing yourself to every trend instead of owning your lane.
You shrink at the thought of charging what you are worth, telling yourself the market will not pay it.
Your relationship with money is timid. You are trying to build a premium business from a scarcity mindset.
You are chasing too many revenue streams instead of packaging one signature offer that pays.
You fear the responsibility more visibility will bring, without ever testing whether the fear is real.
Your systems cannot support the level you say you want, so you keep hustling instead of scaling.
What We Teach Works
To build businesses that Package, Price, and Profit in months, not decades.
Over three days we will show you exactly how our clients positioned their businesses, step by step. No scrolling. No distractions. You will be fully immersed: masterminding, strategizing, becoming. Through powerful teachings and hands on activations, you will align your life and business to receive what is already yours.
Event Details
At a Glance
Dates
October 20 to 22, 2026
Monday, October 19
VIP Day and Welcome Reception
Location
Hub 757
6801 Bridgeway Dr
Suffolk, VA 23435
Investment
General Admission $197
Premier $497
VIP $1,497
Early Bird pricing. Payment plans available.
Moments From The Stage
A Look Inside the Experience
Real speakers. Real breakthroughs. Real transformation.
Countdown to The Max Potential Summit
Plan Your Stay
Traveling in? We have got you covered.
Two Marriott properties sit within walkable distance of Hub 757, and Norfolk International Airport is a short drive away.
Nearest Hotel · Walkable
TownePlace Suites by Marriott
8050 Harborview Blvd
Suffolk, VA
(757) 271-8986
Nearest Hotel · Walkable
Courtyard by Marriott Suffolk
8060 Harborview Blvd
Suffolk, VA
(757) 271-6430
Nearest Airport
Norfolk International Airport (ORF)
2200 Norview Ave
Norfolk, VA
Roughly a 30 minute drive to Hub 757 in Suffolk.
Built For You
Stop apologizing for wanting more.
God gave you the vision. Why are you shrinking to fit in rooms that were never built for your calling? Your next level is not about more grind. It is about aligned growth, better positioning, and pricing that reflects your value.
Coaches and Speakers
Package your genius into offers people fight to buy.
Real Estate Agents
Position yourself as the go to authority in your market.
Real Estate Investors
Systematize your deal flow so you scale without burnout.
Entrepreneurs
Build the infrastructure a real business, not a hustle, requires.
Kingdompreneurs
Grow with faith and strategy. You do not have to choose.
Legacy Builders
Create wealth that lasts beyond your name.
The Framework
Three days. Three shifts. One transformed business.
Day One · October 20
The Package
Position Yourself With Clarity
Real success starts with identity. On Day 1, we will focus on the mindset and message that separates a highly paid expert from an overworked one. We will clarify who you serve, what you sell, and why you are the only one who can deliver it. Experiential learning activities help you install each principle immediately.
- ◆Kick imposter syndrome and self sabotage to the curb
- ◆Craft a signature offer that positions you as the authority
- ◆Get back into alignment with the vision God gave you
- ◆Discover your personal Max Potential Winning Formula
Day Two · October 21
The Price
Charge What You Are Actually Worth
Once you have dialed in a few critical systems, your growth happens faster than you thought possible. On Day 2, we will dig into the assets you need to leverage and scale: operations, marketing, sales, and client experience. You will receive our Max Potential Asset Blueprint so you can start pricing for profit, not survival.
- ◆Position your premium offers for marketing and sales success
- ◆Up level your systems with our signature templates
- ◆Learn top strategies for navigating the messy middle
- ◆Build a pricing structure that reflects your real value
Day Three · October 22
The Profit
Build Real, Lasting Wealth
Day 3 brings everything together so you know exactly how to profit and keep it. Powerful panels on visibility, leadership, hiring, and tax strategy. We will talk about shifting from a business owner to a wealth builder, and how to position yourself for greatness at this next level.
- ◆Navigate your growth without sacrificing faith, family, or freedom
- ◆Learn how to earn more while enjoying more freedom
- ◆Create your dream team from vision, not vantage
- ◆Build wealth strategies that create financial legacy
This entire experience is designed to prepare you to Package, Price, and Profit, for good.
Client Wins
Real Results From Real Members
"
Working with Dr. Dwight changed everything. I came in stuck at the same revenue for two years, and through his coaching I walked out with a repackaged offer, a pricing structure I could defend, and a clear plan to profit. Within 60 days I had closed more premium clients than in the previous 12 months combined. This was not just coaching. It was a repositioning.
Celeste Payne
The ART Therapy Studio
"
Following the business plan Coach Dwight gave me led me to my first $45,000 check and many more clients, and my business is still scaling!
Natasha Press
Book Publisher, iPress Publisher
"
I have been with CMI Max Potential Coaching and Speaking Academy from the beginning and am a $10,000+ speaker that has been able to take my family on travel work trips to experience the world. The freedom of time and exposure has changed our lives.
Terry Gray
National Speaker, Safety Man Movement
"
At first I was winging it, but this program helped me package my program to sell and scale within 60 days because of the client attention I received and the community support that was unmatched.
Adanna Clarke
Golden Mindset LLC
You Were Born To
Reach Your Max Potential
But to reach it, you have to shift. What got you here will not get you there.
Before The Summit
Where you are now
- •Working harder than ever for a fraction of what you should earn
- •Overwhelmed. The business cannot run without you.
- •Stuck in the comparison game instead of standing in your gift
- •Unclear on how to charge more without bloating your offer
- •Successful, but aware that more is available (and it is okay to want it)
- •Building too many income streams the hard way
- •Bringing stress into your family time
After The Summit
Where you are headed
- ◆A clear strategy to package your genius and maximize your value
- ◆Confidently focused on systems and team so you can lead as CEO
- ◆Living the softer side of entrepreneurship, grace over grind
- ◆Being more than doing, stepping into your birthright
- ◆Watching doors open and seizing the right opportunities
- ◆Clear on your personal Max Potential Winning Formula
- ◆A deeper connection with God as you position and profit
2026 Lineup
Your Host and Featured Speakers
New speakers revealed each month
Dr. Dwight S. Riddick II
Host and Founder
To Be Announced
Keynote Speaker
To Be Announced
Featured Speaker
To Be Announced
Featured Speaker
Additional speakers to be announced soon.
Get Your Ticket Today
Choose Your Experience
Early Bird pricing available for a limited time.
General Admission
Early Bird
- ◆3 Full Days of Content
- ◆Max Potential Workbook and Action Plan
- ◆Pre Event Intention Setting Call
- ◆Continental Breakfast and Snacks Daily
- ◆Welcome Reception (Day 0)
- ◆Bring a Friend Pricing
Payment plans available
Premier
Early Bird
- ◆Everything in General Admission, plus:
- ◆Reserved Main Floor Seating
- ◆Special Evening Sessions
- ◆Post Event Strategy Session
- ◆Digital Resource Library
- ◆Priority Q and A Access
Payment plans available
VIP
Early Bird
- ◆Everything in Premier, plus:
- ◆VIP Only Half Day Training (Day 0)
- ◆Catered VIP Lunch Days 1 and 2
- ◆VIP Registration and Seating
- ◆Bonus VIP Only Gift
- ◆Private Reception With Host
Payment plans available
Epic Evening Event
Max The Mic Speak-Off
A premium speaking competition with awards will be one of the highlights of the summit. Top speakers and emerging talent take the stage to battle it out for the ultimate title.
Join us for the epic evening. It is included with your Summit ticket, and available as a standalone event as well.
The Max The Mic Speak Off is where top speakers and emerging talent take the stage to battle it out for the ultimate title. You will experience powerful stories, unforgettable moments, and the energy of a crowd cheering for purpose-driven impact.
Apply to enter the competition or plan to come and be inspired and cheer them on.
2025 Recap
Real Talk
Is The Max Potential Summit right for you?
This is not for people content to stay where they are. It is not for people who prefer to build alone. It is not for people uninterested in stewarding real wealth. But if any of the below speaks to your soul, this experience was built for you.
You are a coach, consultant, speaker, real estate professional, investor, or entrepreneur.
You have been in business long enough to feel stuck at the same revenue ceiling.
You know you should be farther by now, making more, serving more, having more impact.
You know YOU are the real reason you are not where you want to be, and you are ready to do something about it.
You are ready for your first (or next) breakthrough year.
You know you are a Kingdom builder ready to get out of your own way and make the impact you were born to make.
You have gone as far as you can go with your current strategies. You need better packaging, better pricing, and a real system to profit.
You do not just want another event. You want a spirit rich community that protects your purpose and potential.
The Max Potential Summit · Oct 20 to 22, 2026
Positioning your business for Max Potential is closer than you knew.
Three days at Hub 757. Package. Price. Profit. Come reach the version of your business you have been praying for.
Reserve My Seat